eFones & LIVEWIRE® Recognised for Outstanding TikTok Shop Growth

Over the past year, eFones and LIVEWIRE® have experienced remarkable growth across TikTok Shop — and recently, that progress was recognised by TIDE, one of the leading partners in eCommerce automation and marketplace integration.

What began as an effort to streamline TikTok Shop operations has transformed into a standout success story. Working closely with McKenzie Stanton and the team at TIDE, eFones and LIVEWIRE® were able to build a seamless, efficient, and scalable system behind their livestream-driven business.

A Partnership That Transformed Operations

One of the biggest advantages highlighted by the teams has been TIDE’s integration with Unleashed. This setup provided full control and real-time visibility across inventory, warehouse workflow, and livestream fulfilment — reducing manual errors and enabling fast, accurate dispatch during high-volume periods.

This foundation became essential as eFones’ TikTok Shop rapidly gained momentum, turning into one of the platform’s top-performing electronics brands.

Recognised Growth on TikTok Shop

TIDE praised the exceptional rise of eFones and LIVEWIRE®, noting that:

• They quickly became leading performers in the electronics category
• Their consistency earned them repeated recognition on the platform
• They achieved #1 Store, #1 Livestream, and top Creator rankings during major campaigns
• Their strategic approach now supports additional services through t-spot Agency, helping other brands succeed in social commerce

This recognition reflects not just strong performance, but the teamwork behind the scenes — from streamlining stock management to scaling content and livestream production.

Looking Ahead

As eFones and LIVEWIRE® continue to grow across marketplaces, the partnership with TIDE remains a key part of their operational strength. With ambitious livestream schedules, expanding product ranges, and new creators joining their ecosystem, the next stage of growth is already underway.

This is just the beginning of what’s possible when technology, creativity, and operational excellence come together.