Black Friday Campaign 2025
Inside eFones’ Black Friday TikTok Success
Black Friday may be over, but the momentum at eFones is stronger than ever as we head into December. What began as a high-energy week of preparation quickly turned into one of the most successful Black Friday campaigns the brand has ever delivered — across TikTok Shop, Amazon, Debenhams, Temu, and beyond.
From early-morning studio setup to back-to-back livestreams, record-breaking deals, and round-the-clock fulfilment, the entire team showed up with one goal: create a Black Friday experience worth remembering.
A Record-Breaking Black Friday Across TikTok Shop
This year, eFones climbed the TikTok charts faster than ever before. During the peak of the event, we officially became:
- TikTok’s #1 Electronics Store in the UK
- TikTok’s #2 Store overall across the entire UK marketplace
A massive achievement driven by high-impact livestreams, fast audience growth, and unbeatable Black Friday pricing. Engagement, conversions, and viewership all surged — proving once again that eFones is one of the strongest creators in the UK tech category.
Livestreams ran every day leading up to December 1st, offering:
- Live, TikTok-exclusive price drops
- Limited-quantity flash deals
- Real-time product demos
- Early access to restocks
- Giveaways — including the chance to win an iPhone 17 Pro
Each stream brought our community closer, creating the kind of fast-paced, interactive shopping experience that makes TikTok Shop so powerful.
Behind the Scenes: What It Took to Deliver at This Scale
While viewers saw polished, high-energy livestreams, the work behind them was massive. Founder Emily Gallant stepped in front of the camera during Black Friday week to show a glimpse of everything happening inside HQ as demand surged.
Here’s what was happening behind the scenes:
- New stock arriving daily to stay ahead of livestream demand
- Warehouse teams preparing rapid dispatch routes
- TikTok sets being refreshed for continuous product showcases
- Exclusive deals being finalised and uploaded
- Customer service scaling for the Black Friday spike
“From the moment a deal goes live on TikTok to the minute that order leaves our warehouse — every detail matters,” Emily shared.
“The goal is simple: create a seamless, exciting experience for everyone watching.”
Success Beyond TikTok: Amazon, Debenhams & Temu Campaigns
While TikTok was the biggest driver of engagement, eFones also saw major traction across:
- Amazon
- Debenhams
- Temu
Each marketplace delivered strong results, creating a multi-platform Black Friday ecosystem where customers could shop wherever they prefer — all powered by the same unbeatable deals and trusted tech expertise.
What This Means for Brands
This Black Friday made one thing clear: a product performs when it’s given a platform that performs.
For brands looking to scale on TikTok Shop — whether established or just starting — eFones provides:
- A high-energy, studio-quality livestream environment
- Community-first storytelling
- Real-time product demonstrations
- A team dedicated to helping products shine
And we’re honest: if a product isn’t the right fit for our streams, we’ll guide brands toward the best direction instead of forcing a partnership that won’t work.
📲 If you're a brand ready to grow, reach out — let’s create something impactful.
Looking Ahead
Black Friday 2025 was a milestone for eFones — one powered by teamwork, creativity, and a community that continues to show up in huge numbers.
As we move deeper into December, we’re excited to keep building on this momentum with more livestreams, more content, and more opportunities for customers and brands alike.
Thank you to everyone who tuned in, shopped with us, and supported the team. The best is still ahead.