Blackstone Brings the Heat to eFones HQ in Silverstone
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The Blackstone team arrived at eFones HQ in Silverstone — and they certainly brought the heat! 🔥
Joining us for an afternoon of live cooking demonstrations, the Blackstone team showed us exactly what their outdoor griddles can do, preparing fresh food outside eFones HQ while giving our team a closer look at the products in action.
From tortellini and smash burgers to grilled cheese toasties, the Blackstone griddles were put through their paces throughout the afternoon, demonstrating just how versatile flat-top outdoor cooking can be.
Blackstone Visits eFones HQ in Silverstone
There is a big difference between seeing a product online and watching it being used first-hand, which is exactly what the Blackstone team brought to eFones HQ.
The team demonstrated how Blackstone griddles can be used to prepare a wide variety of meals, while showcasing the generous flat cooking surfaces and flexibility that make them ideal for gardens, patios and outdoor entertaining.
- Large flat-top cooking surfaces
- Perfect for burgers, toasted sandwiches, vegetables and more
- Multiple cooking zones for preparing different foods at once
- Ideal for outdoor entertaining and family cooking
- Versatile cooking for everything from quick lunches to larger meals
It was a great opportunity for the eFones team to get hands-on with the Blackstone range and see exactly how the products perform in a real outdoor cooking environment.
Taking Blackstone Live on TikTok Shop
The afternoon was not just about the food. We also took the Blackstone demonstration live on TikTok Shop with eFones, allowing viewers to see the griddles being used in real time.
During the LIVE, customers could watch the cooking demonstrations, get a closer look at the products and take advantage of a special Blackstone flash-sale offer.
Live shopping gives customers a completely different way to discover products. Instead of relying only on pictures and specifications, viewers can see products being demonstrated, understand their size and features and watch how they perform before deciding whether they are right for them.
Watch Blackstone at eFones HQ on TikTok
Take a look at some of the TikTok videos from Blackstone's visit to eFones HQ in Silverstone:
Watch Blackstone at eFones HQ on TikTok →
Watch More from the Blackstone Visit →
See the Blackstone Griddles in Action →
Blackstone Gas Griddle with Hood
One of the main products featured during the visit was the Blackstone Gas Griddle with Hood, offering a generous cooking surface with plenty of space for preparing several foods at the same time.
Its flat-top design makes it particularly well suited to foods such as smash burgers, toasted sandwiches, vegetables and breakfast dishes, while the hood adds extra versatility to your outdoor cooking setup.
- Large flat-top griddle cooking surface
- Integrated hood
- Ideal for smash burgers, toasties and outdoor meals
- Perfect for gardens, patios and outdoor entertaining
- Designed for easy social cooking
View Blackstone Gas Griddle with Hood →
Blackstone 22-Inch Tabletop Griddle with Hood
For customers looking for something more compact, the Blackstone 22-Inch Tabletop Griddle with Hood offers the Blackstone flat-top cooking experience in a smaller and more portable design.
It is an excellent option for smaller gardens, patios, camping trips and weekends away, while still providing enough cooking space to prepare a variety of meals outdoors.
- Compact 22-inch tabletop design
- Flat-top griddle cooking surface
- Integrated hood
- Ideal for smaller outdoor spaces
- Portable design for outdoor cooking and trips away
View Blackstone 22-Inch Tabletop Griddle with Hood →
Bringing Products to Life with Live Commerce
The Blackstone visit was also a great example of how live commerce can help bring products to life for customers.
During the TikTok LIVE, viewers were able to see the Blackstone griddles being used as the food was prepared, providing a much clearer idea of the cooking space, functionality and versatility of the products.
Combining hands-on demonstrations with TikTok Shop allows us to showcase products in a more engaging way while also giving viewers access to special offers and flash-sale discounts when available.
Live Cooking at eFones HQ
With the griddles fired up outside our Silverstone HQ, the Blackstone team prepared a selection of dishes throughout the visit.
The menu included tortellini, smash burgers and grilled cheese toasties, showing just how much variety can be cooked on a Blackstone flat-top griddle.
From achieving the crisp edges needed for a proper smash burger to preparing toasted sandwiches and pasta dishes, the demonstrations showed why flat-top griddles have become such a popular choice for outdoor cooking.
A Brilliant Afternoon at eFones HQ
It was a brilliant afternoon of live commerce, great food and hands-on product demonstrations at eFones HQ in Silverstone.
A huge thank you to the Blackstone team for visiting us, showing everyone how it is done and keeping the eFones team well fed throughout the afternoon.
We are looking forward to bringing customers even more Blackstone products, demonstrations and live shopping opportunities in the future.
Shop Blackstone Griddles at eFones
Looking to upgrade your outdoor cooking setup? Discover the Blackstone griddles currently available at eFones and find the right option for your garden, patio or next outdoor get-together.