Realme was founded in May 2018, establishing itself as a smartphone brand offering devices with both a strong performance and a trendy design in the broad context of e-commerce. realme products won wide recognition for their Power and Style immediately after the launch. In India, realme created a sales miracle by selling 1 million mobile phones within 3 days during Diwali. realme also broke the sales record on Lazada in Southeast Asia, and became the No. 1 brand in the mobile phone category of this platform.